Background
One of our clients—a mid-sized marketing agency with around 30 employees—prided itself on a tight-knit team culture. They had several top performers whose creativity and leadership drove key campaigns, and losing any of them could have a real impact on their bottom line.
The Problem
Late last year, one of their key project managers faced depression and was unable to work for four months. Her monthly salary was approximately $7,000, and she worried about lost income during her recovery. The agency feared that without adequate support, she might leave or start exploring new career options once she recovered—hurting the team’s morale and productivity.
The Solution
Before this incident, the agency partnered with WiseInvest™ to incorporate income protection insurance—often referred to as wage loss replacement—into their employee retention strategies. This coverage provided up to 70% of the project manager’s salary (about $4,900 per month) while she was out, relieving financial stress and reinforcing that the company genuinely cared about her well-being.
- Coverage Tailored to Needs
WiseInvest™ helped the agency select a policy that matched their employees’ salary levels and typical living expenses. - Support During Recovery
While the project manager focused on her mental health, the insurance paid a significant portion of her wages, keeping her financially secure. - Strengthened Retention
This gesture of support increased loyalty—once she returned, she remained fully committed to the agency, driving its biggest accounts and mentoring junior team members.
The Results
By providing income protection insurance, the agency not only kept a high-value employee but also boosted overall team morale. Colleagues saw how management prioritized employee welfare, which helped solidify a culture of trust, loyalty, and long-term retention.
*Note: For privacy reasons, the names and nature of our clients’ businesses have been changed.
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